Among the twelve social media platforms surveyed, Facebook ranked top as the most commonly used social networking channel with 91%, followed by WhatsApp (87%) and Tango ranked last at 1%. Only 0.7% of the respondents were not likely to use social networking service within a week. 46.4% from the respondents fall under the category of those very likely to use social platforms in a week, while 26.8% account for those who are extremely likely to use the social networking service within same time frame. The survey revealed that, 99% of the respondents have social media accounts out of which 95.2% use smartphones to access various social media platforms. The focus was to determine how youths (age 16 through 25) use social media platforms in terms of the frequency, and purposes of social networking site usage. This work presents the outcome of a study conducted in select towns in central part of Nigeria between January and June 2015. This paradigm swing cuts across people of diverse age albeit affects each age category differently. Specifically, social media has emerged as a powerful tool in a digitally connected world, touching every aspect of human existence. The convergence of information systems and networks, the internet and mobility has brought about a fundamental shift on how people generate and share information. This paper presents an investigation of the use of social networking service among youths aged 16 through 25 years, in Nigeria. In this report we discuss the features, differences and capabilities of various cross-platform SDK‟s available and few examples of how to develop a cross-platform mobile application. Thus, web designers and developers can use a great part of their skills to develop mobile applications. Cross-platform application development involves using HTML5, JavaScript and open source libraries such as jQuery or jQtouch. In native mobile application development, programming languages such as Java (for Android) or Objective C (for iOS) have to be used to develop both the user interface and logic for the applications. Apart from native SDK‟s and tools available for some of the main mobile operating systems (Android, iOS, etc), there are many open source SDK‟s and tools that allow the development of cross-platform applications in which the developed code can run with little or no change in more than one mobile OS. A wide range of tools and Software Development Kits (SDKs) are available to develop these applications. Mobile applications can be broadly classified into three categories namely native, mobile-web and Hybrid applications. Mobile applications for smartphones and other devices are having a widespread impact in many sectors of society.
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